Align for performance.
Improve organizational performance by aligning leadership, workforce strategy, operating systems and technology around measurable outcomes.
About The Reed Advisory Group
Operator-led advisory built for measurable performance.
We help organizations align leadership, workforce strategy, operating systems and technology around the outcomes that matter most.
Founder & CEO
Jermaine R. Reed, MBA
Operator. Builder. Advisor.
Jermaine Reed is a C-suite operator and strategic advisor with 20+ years scaling healthcare staffing and service organizations.
His work centers on a simple operating belief: organizations rarely fail because they lack talented people or good ideas. They struggle when leadership, systems, workforce and execution are disconnected.
Through The Reed Advisory Group, Jermaine works alongside executive teams to close those gaps and create sustainable, measurable performance.
Turn insight into value.
Create a new model of advisory where experienced operators, disciplined systems, data and technology transform insight into measurable enterprise value.
How we operate.
Courage. Clarity. Trust. Accountability. Execution. Continuous Improvement.
Find uncaptured value.
Translate administrative gaps, team friction and operating drag into prioritized interventions and measurable economic outcomes.
Track Record
Built and scaled organizations across two industries.
Deep expertise in operational systems design, process reengineering, Lean implementation and new product development — brought in by leadership teams to solve complexity and leave the organization stronger.
Credentials & Board Service
MBA, Management — Strayer University2009
BS, Business Administration — Bridgewater College2001, Minor: Computer Information Systems
Executive Leadership Certificate — Cornell University2010
Lean Healthcare Certificate — Belmont University Massey School of Business2011
Board of Directors — Crossbar Academy, Tomball, TXAug 2026–Present
Board of Directors — Trinity Episcopal Day School, The Woodlands, TX2023–2026
Board of Directors, Vice Chair (Governance & IT) — Moveable Feast, Baltimore, MD2013–2016
President & COO — Medical Edge Recruitment, LLCMay 2016–Aug 2026. Built the company from startup to a $60M international medical staffing firm across Houston and Guyana in under 10 years; recognized by Inc. Magazine as the 6th fastest-growing company in the Southeast Region.
Director of New Product Development — Maxim Healthcare ServicesAug 2013–May 2016. Restructured service divisions across six healthcare segments and launched the company's first Occupational Health line, capturing $1.2M in incremental sales within two years.
Director of Operations, MHS Division ($40M P&L) — Maxim Healthcare ServicesOct 2012–Aug 2013. Managed 40 corporate employees and 3,000+ national accounts, driving gross margin expansion and SLA adherence.
National Director of HH Process Improvement — Maxim Healthcare ServicesJun 2011–Jan 2013. Applied Lean Six Sigma to reengineer operations across 230+ branch offices nationwide and led a company-wide Citrix migration.
Administrator / General Manager — Maxim Healthcare Services2005–Jun 2011. Doubled territory revenue from $3M to $6M and led a team of 175 employees to five consecutive Winners Circle Awards.